Gillette case study Example | Topics and Well Written Essays - 250 words

Gillette - Case Study Example Although Gillette was familiar with and held the patent of the coated stainless steel blades, Gillette was so slow in introducing the same due to its large market share for the uncoated blades at the time. The company was already generating massive revenues from its global market through its existing blades and therefore it Gillette did not foresee the long-term competition for the growing market taken to the coated stainless steel blades as the improved product. The implications for firms faced with making long-term investments in manufacturing and supply chain resources would be to first patent or at least by the licence for the product or services. The second option would be to invest heavily in products and services that would have the long-term appeal to the customers through constant product differentiation and modification (Ingrassia 170). It is not enough for Gillette to simply design a razor that gives the â€Å"best shave possible†. This is because come consumers may have certain preferences and evaluation criteria that may not correspond to Gillette’s specifications. When designing a razor, consumer interests come first and therefore the price tag should play a key role in design besides the quality of the razor. On the other hand, manufacturing help Gillette maintain its market share and profitability through continuous product innovation that ensures Gillette’s razors are at par with the latest design technologies like the production of disposable or double edged razors. During the development stages, it is essential to integrate the services of the operations and supply chains personnel. This is because in addition to connecting production manufacturing department to the consumers, they also convey invaluable information to the production department as regards consumer preferences due to th eir close association with the customers (Ingrassia

INDIVIDUAL PROJECT 3 Essay Example | Topics and Well Written Essays - 1250 words

INDIVIDUAL PROJECT 3 - Essay Example Issues such as development of new departments and work process flows are considered as potential threat by the existing employees because they might feel that they may be rendered as useless due to redundancy of their skills. Modern managers therefore have to manage different aspects of change management in order to ensure that the new changes that are being introduced within the organization are readily accepted with little or no resistance. For this, it is also critical that the employees are considered as a part of the process and as such any change that is brought about shall be floated as an indigenous idea which can only facilitate the existing work. The recent changes at SWC indicate the recent efforts to bring in new and positive change might not have been gone well with the employees and there is a growing need of having a change management plan that could have allowed the firm to make a swift transition to the proposed new structure and developing a new framework for future. It is believed that change always occur first into the heads of the people and than it is translated through changes to be made into the people, processes as well as systems and activities. Organizations often have to manage change in a manner that can allow them to achieve their strategic objectives. The psychodynamics of the change management therefore requires that the managers must contextualize the change in a manner which reflects the change as an indigenous process of change rather than something which is being imposed externally. (Carr & Gabriel, 2001). In order to make change, It is therefore important that one must also understand the change and for that matter, the issues such as change imperative, the psychology of change as well as resistence to change must be understood in their true spirit in order to bring in change that can be easily accepted. (Harris & Crane, 2002). This therefore also requires that the whole process of